Brand identity
Naming, positioning, visual systems and the guidelines that keep them intact once we hand them over. Built to be used by real teams, not admired in a PDF.
- Brand strategy
- Naming
- Visual identity
- Guidelines
- Rollout
Design that earns its keep.
We're a brand and product design studio working with experience-led brands in travel, hospitality and lifestyle. Strategy, identity, websites and digital product, taken from the first conversation through to the thing being live and used.
Selected work
A working index rather than a showreel. Each project lists what we actually did and what changed as a result.
- 26—01
Kuoni Rolling out a brand across every touchpoint Supporting the rollout and execution of Kuoni's new brand, holding it steady across retail, campaign, print and digital as it moved from concept into everyday use. Travel - 26—02
HPS A brand for the world's lightest e-bike drive Brand identity for the WattAssist propulsion system, built to carry the precision of its Formula 1 engineering without shouting about it. Product - 25—04
Xped Global Rugged adventure, refined hospitality A visual system and digital platform for high-end expedition travel, balancing immersive storytelling against navigation that stays out of the way. Travel - 25—03
Formara Naming and building a consultancy from nothing A complete brand and digital platform for a new human factors consultancy, from brand gathering and naming through to a designed and developed website. Professional services - 25—02
Singularity Film A presence as bold as the work Refreshed identity and new website showing the full offer, from commercials and brand films through to product launches and lifestyle content. Film - 26—03 Going live soon WatchGecko Three British watch brands, one group Work with the Tewkesbury team behind WatchGecko, Geckota and ZuluDiver, three British brands in a sector that has grown 65% in three years. Lifestyle
What we do
Three things, done properly, rather than a list of everything a studio could conceivably offer.
Website design and build
Websites designed and developed end to end. Fast, accessible, findable, and structured so search engines and people arrive at the same conclusion about what you do.
- UX
- UI
- Development
- Technical SEO
- Content structure
Digital product
Interfaces and design systems for products people use repeatedly. Function first, decoration only where it earns its place.
- Product UX
- Design systems
- Prototyping
- Handover
Who we work with
We specialise in experience-driven brands, and we also work with ambitious clients elsewhere who value the same approach.
- Travel
- Tour operators, expedition and luxury travel brands.
- Hospitality
- Hotels, resorts and the groups behind them.
- Lifestyle
- Consumer brands built on experience and taste.
- Product
- Engineering-led companies with something genuinely new.
How we work
Simple design is the result of complex thinking. Every project follows the same four stages, so you always know what is happening and what happens next.
- 01
Discover
We start with the commercial problem, not the aesthetic one. Who you compete with, what they all sound like, and what has to be true in twelve months for this to have been worth doing.
- 02
Define
Positioning, audience and the single idea the work hangs off. Agreed in writing before anything gets designed, because a beautiful answer to the wrong question is still wrong.
- 03
Design
Design in the open, in short loops. You see work early and often rather than waiting for a reveal, so the direction is corrected while correcting it's still cheap.
- 04
Deliver
Rollout, build and handover. The measure of the work is whether it survives contact with your team once we're no longer in the room.
Project costs are split evenly across the four stages, and we only move to the next stage when you're happy with the last. You're involved throughout rather than presented to at the end.
Built on reputation
From HPS in Monaco to global brands like Kuoni, clients trust us to deliver good work wherever they're based.
George is a talented creative director who can turn fuzzy briefs into strategic, creative, timeless design. I've hired George many times and will continue to do so. Delivers above and beyond, on time and on budget.
Personable, dependable, smart and sharp. An impressive diverse skill-set across graphic design, creative strategy and branding. George always left me reassured that the words "I'm on it" meant he was due to deliver a creatively original and strategically on-point solution.
Creative, experienced and meticulous are just three of the words I could use to describe the talent that's George. A trusted asset to any team.
Field · The studio and beyond it
A few quiet obsessions.
Newsletter
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New work and new writing, sent when there's something worth sending. No schedule, no marketing sequence, and you can leave in one click.
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Let's talk.
Tell us what you're trying to change. If we're the right studio for it we'll say so, and if we're not we'll tell you that too.
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