25—02 / Film
A presence as bold as the work.
Singularity Film makes commercials, brand films, product launches and lifestyle content. The work was strong and the brand wasn't saying so. For a production company that's a direct commercial problem, because the brand is the first piece of work a prospective client sees.
Designing around the showreel
A production company's site has an unusual constraint: the most important content is moving, heavy, and made by someone else. The design's job is to frame it and then get out of the way.
Too much personality in the interface competes with the films. Too little and the company looks like a hosting service.
Showing the full offer
Singularity does more than one thing, and the previous presence made it look like a commercials house. The new platform gives commercials, brand films, product launches and lifestyle content equal standing, so the range is legible without needing explanation.
Something similar in mind?
Tell us what you're trying to change. If we're the right studio for it we'll say so, and if we're not we'll tell you that too.