Products people use more than once.
Marketing sites are judged on first impressions. Products are judged on the hundredth use, which is a much harder standard and rules out most of what makes a site look impressive.
Function over form, genuinely
In product work, decoration that gets in the way is a defect. We design against established heuristics rather than taste alone, because a novel interface is usually just an unfamiliar one.
That isn't an argument for dull. It's an argument for making the interesting decisions in the places users benefit from them.
Design systems that hold
A component library that drifts from the code is worse than none at all, because now two sources of truth disagree. We build systems with tokens that map cleanly onto how the product is actually built.
The test is whether an engineer can ship a new screen without asking a designer. If they can't, the system isn't finished.
Handover that sticks
We'd rather leave a team more capable than dependent. Documentation, rationale and the reasoning behind decisions, so the next person can extend the work rather than guess at it.
Common questions
- How much does digital product design cost?
- Digital product work starts at £5,000. Scope varies more here than anywhere else we work, from a focused piece of product UX through to a full design system and build, so we scope and price properly before starting rather than quoting a range that means nothing.
- Do you work with in-house engineering teams?
- Often, yes. We can design to hand over, or design and build the front end ourselves. Both work, and which is right depends on your team's capacity rather than our preference.
- Can you work with an existing design system?
- Yes, and we'd usually rather extend a system you already have than replace it. Replacing one is expensive and rarely as necessary as it first appears.